From zero reviews to category rank the right way.
Amazon product launches fail when PPC is started too early, listings are unoptimised, or review velocity is mismanaged. We've launched 37 FBA products across UK, US and EU marketplaces and built a repeatable 90-day framework that gets products to top-10 BSR without burning budget. Whether you're a first-time seller or scaling a second ASIN, we build every launch to compound.
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Live snapshot
Q3 2026
Week 3
AVERAGE ROAS POSITIVE
Amazon Product Photography & Graphics
Rolling 90-day avg.
The process, visualised.
Days 1–14
- 1
Pre-Launch
Foundation
- Listing built & optimised
- Keyword research complete
- PPC structure drafted
- PPC structure drafted
Days 15–30
- 2
Launch
Ignition
- Aggressive PPC spend
- Vine review enrolment
- Ranking keywords tracked
- Daily bid adjustments
Days 31–60
- 3
Build
Momentum
- Rank velocity accelerates
- ACOS pulls back
- Review count grows
- A+ Content added
Days 61–90
- 4
Scale
Scale
- BSR top-10 target
- Budget reallocation to winners
- Retargeting via SD
- International expansion
Growllo 90-day FBA launch framework — rank, review, and scale
Everything, managed.
- 90-day launch plan — week-by-week milestones and budget model
- Pre-launch listing optimisation (title, bullets, backend, A+ Content)
- Product photography brief and production (main image + lifestyle)
- Launch PPC structure — aggressive SP campaigns for rank velocity
- Amazon Vine enrolment management (up to 30 units)
- Daily bid and budget management during rank-build phase
- Organic rank tracking for top 20 target keywords
- Review velocity monitoring and response management
- Days 31–60: ACOS pullback and SP/SB/SD structure build
- Days 61–90: Scale strategy, DSP intro (if qualifying), internationalisation plan
- End-of-launch full performance report and ongoing scale recommendations
Book a 30-minute strategy call. We’ll audit your current setup and show you exactly where the revenue is being left on the table.
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Related Services
Amazon PPC Management
Amazon Listing Optimisation & A+ Content
Amazon Product Photography & Graphics
Common questions.
How long does an Amazon FBA product launch take?
Our 90-day framework takes a new ASIN from launch to a stable, scaling campaign structure. Week 1–2 is pre-launch setup (listing, keywords, photography). Week 3–4 is aggressive launch spend to build rank velocity. Days 31–60 is rank consolidation and ACOS improvement. Days 61–90 is scale and BSR optimisation.
What is rank velocity and why does it matter?
Rank velocity is the rate at which a new product climbs the Amazon search results. Amazon A9 rewards products that convert quickly at launch — if you get strong early sales velocity (often boosted by PPC and initial promotions), you earn organic rank faster, reducing long-term ad dependency.
Do you recommend Amazon Vine for new product launches?
Yes, for most categories. Amazon Vine allows you to send up to 30 units to verified Vine reviewers free in exchange for honest reviews. This is the safest and most effective way to build early review count without risking Terms of Service violations.
What ad spend do I need for an Amazon FBA launch?
We recommend £5,000–10,000 in launch PPC spend for the first 90 days. This funds the aggressive rank-building phase. Under-spending at launch means slower rank velocity and a longer, more expensive route to profitability. We build budget models per category during our initial audit.
Can you help with inventory planning for FBA launches?
Yes — FBA launches can go wrong due to stockout during the rank-build phase. We work with you on launch inventory requirements, FBA send-in timing, and reorder triggers to ensure you don’t lose rank from going out of stock mid-campaign.
Do you only handle launches or can you help scale an existing product?
Both. About half our FBA clients come to us with existing products that have plateaued at £20–50k/mo. Our scale service involves account restructure, listing re-optimisation, creative refresh, and an international expansion plan to break through the plateau.
Ready to scale?
Accepting 3 new clients for Q3 2026 — spots fill fast.
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