WORK & CASE STUDIES
Real numbers. Real brands.
Every case study below is a real client. Real spend, real revenue, real outcomes. We don't quote ROAS figures that only count last-click attribution — we show total blended ROAS so you can see the full picture.
AVG. AMAZON ACOS REDUCTION
BEAUTY & SKINCARE
Nova Skin
£1.2M GMV in 90 days
CHALLENGE
Existing brand with no TikTok Shop presence. Needed to build affiliate creator roster from zero and launch VSA campaigns alongside it.
SOLUTION
Built open-plan affiliate program with 120 creators in 30 days, launched parallel VSA campaigns feeding off top-performing creator content, optimised listings for TikTok search.
TIKTOK SHOP ADS
AFFILIATE MANAGEMENT
UGC CREATIVE
HOME & GARDEN
HomeBloom
41% ACOS reduction in 60 days
18 from 230
CAMPAIGNS REBUILT
CHALLENGE
Inherited a bloated Amazon account with 230 campaigns, 60%+ wasted spend, and a BSR plateau after initial launch momentum faded.
SOLUTION
Full account rebuild in week 1 — collapsed 230 campaigns into 18 intent-structured campaigns, implemented tiered bid strategy, and rewrote 6 top-ASIN listings including Premium A+ Content.
AMAZON PPC
LISTING OPTIMIZATION
A+ CONTENT
ELECTRONICS & ACCESSORIES
Loopline
£480K revenue in 45 days
Tiktok + Amazon
CHANNELS LAUNCHED
CHALLENGE
DTC brand with strong paid social performance but zero presence on TikTok Shop or Amazon. Needed a full dual-channel build and launch.
SOLUTION
Simultaneous TikTok Shop and Amazon launch — listings built from scratch on both platforms, Amazon PPC launched week 2, TikTok VSAs and affiliate program week 3. Single creative team producing for both channels.
TIKTOK SHOP ADS
AMAZON PPC
UGC CREATIVE
AFFILIATE
HEALTH & FITNESS
PureFit
Launched new ASIN to #3 BSR in 60 days
#3 in category
BSR ACHIEVED
CHALLENGE
New product entering a saturated fitness supplements category with no reviews and 100+ entrenched competitors in top 10.
SOLUTION
Pre-launch: listing built with 200+ keyword research, A+ Content and main image split-tested vs. competitors. Launch: aggressive SP/SB campaigns with Vine enrolment (30 units). Days 31–60: ACOS pullback and keyword segmentation.
AMAZON FBA LAUNCH
AMAZON PPC
LSITING OPTIMISATION
HAIR CARE
GlowCraft
320 creators generating 2.4M views/mo
CHALLENGE
Had run a small TikTok creator program in-house but couldn't manage it at scale — creators were unbrief, commission rates were poorly modelled, and ROI was unclear.
SOLUTION
Took over full affiliate management: rebuilt commission structure with category modelling, briefed all existing creators, recruited 200+ new creators in 60 days, and introduced LIVE shopping sessions.
TIKTOK AFFILIATE
MANAGEMENT
LIVE SHOPPING
UGC
ECO & SUSTAINABILITY
TerraCycle
£2.1M annual tracked revenue in year 1
CHALLENGE
Strong brand story but weak ecommerce fundamentals — poor listing CVR, underspent PPC, and no social commerce presence despite high brand awareness.
SOLUTION
Full 12-month retainer: rebuilt Amazon listings with Premium A+ and Brand Store, launched TikTok Shop with affiliate program, ran dual-channel paid campaigns, produced 40+ UGC assets per month.
AMAZON PPC
TIKTOK SHOP
AFFILIATE
UGC
LISTING
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